Location is everything for a lot of designers and it mainly comes down to two factors for Bravado and D’Amore: budget and vibes. If you regularly attend New York Fashion Week or observe through the many different social media platforms, then you’ve probably thought at least once why a specific spiraling room, dark warehouse or stairs-only walk-up would be the perfect place to host a show. When you're growing a company, you have to have your ear to every last piece of the foundation that you have built and you have to keep it going.” “People think that we just get to sit in a room and doodle, having a blast. “The biggest misconception people have about our jobs is that we just create,” D’Amore says. After that is styling, which up until this past season was done by Bravado and D’Amore. Then there’s hair and makeup planning, something the duo both want to have a hand in as well. There are open model castings, which Bravado and D’Amore prefer to do in one day, even if it means sitting through 600 people. So we essentially just need it to hit it for the vibe of the collection.”īeyond the daily work of creating the actual clothes to showcase are the many other pieces of the puzzle getting them towards being stage-ready. “That's not a piece that will really hit commercially. “But that one is more of a runway type of vibe,” he adds. Runway | WHO DECIDES WAR SPRING / SUMMER ‘24 NYFW RUNWAY SHOW Zach Hilty/Photo courtesy of the brand. But something like this black suit from the collection took over a month to produce and three rounds of muslin. Those tend to be the more commercial pieces within the collection. Of the roughly 30 looks walking down the runway, a majority will have one-week deadlines. Because of their design style, most of the distressing and patchworking has to be done by their internal team. Bravado has been going to the same one in the Garment District for the last ten years. Alongside their in-house designers are the manufacturers and factories they work with. D’Amore similarly grew up around tailors and seamstresses. This SS24 collection was inspired by Bravado’s years growing up in a tailor shop. They, of course, outsource as fashion month gets closer, but they currently have several in-house sample makers helping them during the design process. In the last few years, their team has grown from one person to two, to four, and now eight. The brand was named one of 10 finalists for the 2023 CFDA/Vogue Fashion Fund and is a favorite of rappers, athletes, and A-listers, including the late Virgil Abloh.īravado and D’Amore start ideating their September collection in March and sampling pieces alongside their team in May. “We know we're gonna pay a large amount to put on a show, but the amount of exposure we're going to get off of it is worthwhile,” Bravado says.įounded in 2018, Who Decides War is a culmination of artistry focused on the Black Americana experience. The main takeaway each season is: Did our marketing work? Whether that be through buzz-worthy charm that’ll have influencers and journalists talking about it for days to come or through intrinsically subversive, note-worthy clothes that have consumers ready to shop. Moreover, it’s the chance to put your designs in front of the right people. A twenty-minute visual display might not seem urgent in the grand scheme of running a business, but in the fashion industry, it’s one of the many steps in solidifying your brand as one to know. An editor from Essence Magazine attempted to calm the crowd, talking with security about how they could mend the situation.Ī once exclusive and slightly intricate key component on the trek to sartorial immortality is producing a runway show during the Spring/Summer or Fall/Winter seasons. That door was locked too and building security was called after more and more attendees shoved the innocuous show volunteers out of the way, barging into the main lobby of the building. It would eventually become a dead end as many attendees sprinted back outside and around the corner to try their luck at the alleged second, secret celebrity entrance. They pushed, shoved, and rushed through the door wanting to stand inside. More guests waited outside, restlessly clutching to their umbrellas. Through the entrance were over 100 people waiting for a singular elevator to take them to the show. Eventually, many of those editors decided to leave the venue entirely. Udo Salters/Getty ImagesĮditors and buyers stood along the perimeters of the indignant crowd outside of the building boasting at the security that they too needed to be let inside. Ice Spice at the SS24 Who Decides War runway show.

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